This sprung up and was originally brought to light by The Daily Blam – from Marvel?  Just an indie project trying to push Mustafa into the role?
click below for their text on it!

A short teaser video has appeared online featuring the Old Spice spokesman as Marvel’s Power Man, a role he has been petitioning Marvel Studios for.

A streetwise youth, the man called Carl Lucas was sent to prison for a crime he did not commit. In exchange for parole, Lucas clandestinely underwent an experimental procedure, originally intended to generate immunity to all illness; instead, it inadvertently granted him steel-hard skin and heavier, enhanced muscle. After escaping Seagate Prison, he forged the identity of “Luke Cage” becoming a hero for hire — a sort of super-enhanced private detective — although Cage commonly refused money, or simply received none, for cases. Later, he formed a business partnership with the martial arts hero Danny Rand, known as Iron Fist.

Several months ago, reps for Marvel Studios hinted that a Luke Cage film or television series was in the works. Since then, TV personality Isaiah Mustafa has been publicly pursing the role, going as far as to pose for unofficial promotional images. The actor also revealed that he has gone as far as to speak with the studio about the possibility of portraying the hero: “I’ve already had a meeting with Marvel. I talked to them and I told them that I was a gracious reader of their comics and that I wanted to be Luke Cage. So we’ll see where they take it.”

Recently a cryptic promo video appeared on the net showing Mustafa as Luke Cage, though there is no clarification as to where it came from: